It can be difficult and time-consuming to go through all the content on your computer and then edit it to create a video. 87% of respondents said they want to see more brand videos in 2020. Ambitious brands recognize they must find a way of meeting the demand. There are many mobile video editing apps available that can be used to create professional videos from your smartphone, tablet, or PC. We will be discussing a number of these apps in this post. There will be no more enslavement in the name marketing videos. How to improve your video production workflow
Before the cameras start rolling, the most important part of any video project is before it starts. You need to know the final destination to plan the best route. The same goes for planning a video production process that will bring your vision to life. Pre-production is the best way to improve your video production workflow. This includes developing your creative vision and creating a plan. The following questions can help you find your inspiration and "why" for a specific video production project: What is the ultimate goal for the video? What do you and your client hope to accomplish with the video? Once you have a vision for the final video you can move on to the planning phase of video production. This is the time to ask technical questions like: Pre-production for video is the time to write your script, create any branding elements, make your shot list, research the location and secure talent. Rehearse and create a detailed production schedule. How to organize your video marketing campaign A checklist of all the tasks and requirements associated with a video production project is the best way to organize a video marketing program. These include scripting, location and casting, permitting, storyboarding and editing. You can easily break down the tasks into separate checklists and assign each task the right person or department. The right app video production management software will make it much easier to plan, organize, assign, and monitor a video marketing campaign, or a production project. Write is the best video production planning software. Write, a powerful work management tool, helps creative teams manage and track their projects, from pre-production to post-production. Write is a powerful whiteboard animation software video production management tool that will give you greater visibility into the production process and a single information repository. You won't waste time searching for missing information. Write makes it easy to store and organize important elements such as storyboards and schedules, production notes and schedules. Wrike's shared workspace improves communication and lets you work more efficiently using real-time collaboration tools. With built-in approvals and proofing tools, publishing tools, integration with Adobe Creative Cloud, you can speed up asset creation as well as the overall production process. Write's social media templates allow you to tie your video campaigns together Write's simple-to-use social planning template makes it easy to leverage your video assets in social marketing campaigns. Video content is the most widely used and popular online channel. One study showed that 95% of viewers retain video content. This is a significant advantage over the 10% retention that can be achieved by reading text. It's easy to see why video content is so important in any social media marketing campaign. Write's social marketing planning template makes it easy to create, manage and execute your social media strategies. It also allows you to easily store, organize, and access video assets all within one platform. Click here to get a two-week free trial of Wrike, which simplifies the process of video production planning and makes social media marketing more efficient for all involved. What are the benefits of a video production workflow for your business? A workflow is essential for any project. It can help you to manage your resources efficiently, spend your time effectively, and keep different teams on track, even if you are working remotely. Clear video production workflows are crucial in a business that places emphasis on ROI. They can eliminate inefficiencies, prevent costly delays, and avoid miscommunication. The process is more efficient if it runs smoothly. Video production is becoming more accessible and affordable for companies. However, it isn't an easy process. Each stage of production has its own set of tasks and contributors. A clear workflow will help teams and individuals understand their roles and responsibilities. Tasks will fall through the cracks, deadlines will be missed, budgets won't be met, and the final product may suffer.
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So, you've decided to create awesome explainer videos that will help you drive more visitors' attention and generate sales. Indeed, this is the right decision to build a strong online presence and accelerate your marketing efforts. From different marketing strategies, video is one of the most dominating, powerful, and cost-effective ways to engage audiences and boost conversions. As per statistics, it is found that videos help organizations to get 157% more organic traffic directly from search results. That's why companies are putting extra effort into getting their animated explainer videos done. They prefer outsourcing video services to the best-animated video company they can afford. This is because it is one of the most effective approaches to look after your video development task.
Outsourcing explainer video production services to a third party has many benefits. Hiring a team to get your videos made will be the best decision especially if you are already stretched thin on time. With so many explainer video production companies offering explainer videos and so many different styles and price points to choose from, how do you shortlist and choose one company to help you make your explainer video? The answer might surprise you. The secret ingredient is the right mix of culture, creativity, and communication. And while production quality and ability to do the job are crucial factors, they are not always differentiating factors. Here are 5 ways that you can evaluate a video production company: 1. Do they care about my company? Start by speaking to someone at the company you're considering - within minutes you'll know if they give you personal attention and ask pertinent questions about your company. These factors will show you if they are genuinely interested in you or if you are just another lead to them. 2. Do they have fresh and creative ideas? You obviously want your explainer video to stand out and be somewhat different than all the other videos out there. What will give it that extra spark? What'll make it stand out from the crowd? A great creative team, that's what! Try and find a company that will strive to create something unique for you rather than put you on a production line. Just ask them to pitch you a few ideas - this little test will tell you if they can come up with creative ideas. 3. Is there a culture fit? Considering that your explainer video will be showcasing who you are, it would be appropriate to find a production company that shares the same values and culture as you. Imagine how much easier it would be (and fun!) to collaborate on a video if you both spoke the same language and shared similar philosophies. You can find a company that is a good culture fit by talking with them, reading their blog, meeting with them, and reviewing their work. 4. How is the production quality? The items you want to look for here include video and audio production quality. Do the animations look smooth and polished versus crude and stilted? Is the audio clearly audible? Does the music complement and enhance the video? If it's a live-action video, does it look like it was professionally shot? Is it well-lit? Are the visuals from clip art or stock library or do they look custom-made? Is the animation fluid and creative? There's no right or wrong way to approach this - just look for things that appeal to you. If you like their sample video and it fits in well with your vision for the product, then it could be a good partnership. 5. Do they fit my budget? There are as many price points for explainer videos as there are production companies, which is to say hundreds! Since you'll find prices in every range to suit virtually every budget, it's important to know exactly what you'll get for your money. Ask for a production breakdown and check out some expected costs for live-action videos and animated explainer videos. Understand your corporate video production audience. If your audience doesn't feel like you are speaking to their needs or goals, they are going to click away. Period. Get a clear picture of your target audience, their aspirations, and their unmet needs before you begin production; you will more easily tap into their emotional core in the whiteboard animation software video. You will be able to create and design your message in such a way that it strikes a chord with your target audience. The money-spending habits of most people are based on very emotional decisions, so knowing this will help you create great videos that connect to your audience. Your video should reflect the core beliefs and values of your target audience. Find out what drives your audience. How? Read the comments on competitors' blogs, Facebook, and other social media accounts. Listen to feedback given to you via customer service and emails. Take this information and create a customer "identity," then cater to that identity with your videos. Why is animated video so important? Companies are finding it difficult to stand out from the crowd of video trying to grab attention. Talking heads and boring Whiteboard Animation Software videos are not enough. Engagement is what you need, and animated videos will help you achieve it. Video content is preferred by the majority of consumers to reading. Content marketing will experience a boom in video due to consumer preference. Video will be more used for conversion and lead generation. Potential buyers are reluctant to meet with salespeople. Videos and animations in the bottom stage of the funnel are where you can make an impact on later stages. You will need to experiment a lot to determine which videos work best in different situations. Animation, talking heads, actors, CGI. How to present introductions and hooks in a video. Animation can be used in this mixture.There are many reasons animation is better than other visuals. Animation holds the Viewer's attention
Internet users have short attention spans so they only will spend that much time watching videos or reading articles. Animation is able to evoke emotions that resonate with viewers. It inspires dialogue and encourages people to follow your story. People are not used to intrusive ads. People often just see through all of the advertising noise. Animation is not as well known as a marketing tool. Animations are much more popular than traditional ads. Google Doodles is an excellent example. These animated cartoons are so cute, we want to click on them. Animation simplifies Complex Topics Animated video allows concepts to come alive in a way text or live video cannot. It's possible to make your characters speak, fly, or travel at will. You can demonstrate the workings of mechanisms and processes with animation. TED-Ed is a wonderful example of animating explanations. You should sign up to their YouTube channel if you haven't already. It boasts over 3,000,000 subscribers and is one the most well-known educational channels on YouTube. The team uses animation in the majority of their videos. Animation helps to simplify otherwise complex topics, such as how eating food can affect your brain or the physics involved in the "hardest move" of ballet. Here are some tips and best practices for creating a product demo video. Animation Rekindles Memories Many of us associate cartoons and the happy times of our childhood. The most powerful emotion is nostalgia. Animation can bring back childhood memories. Research shows that nostalgia is able to fight depression and block out all negative emotions. Search Engine Journal has a slide deck that explains more about the benefits of using nostalgia in marketing. Animation is Fun People love to entertain themselves, no matter how much they learn or talk about business. Your video will be shared more often if it is entertaining. Animation adds another 10 points to the entertainment value. Motion Authors has created this animated Lumberjack party video. It is funny, sweet, and entertaining. A viral video can spread like wildfire on social media. Let's say that it's impossible to make custom videos. So template videos can be used. These videos are great if time is tight or you don't have the budget. Template-based animated video can be created using software. The most popular ones include VideoScribe and Moovly. These software's have everything you need to create simple videos in just 20 to 30 minutes. There are templates for characters and an environment. Where Magic Happens The production phase is where businesses create their idea and their concept. Based on what they want viewers to understand and see, they hire a production firm to help them script their concept into a short video, or a longer video. The visuals are where the magic happens. Every voice in the video has its own broad concept. There won't be repetitions from references videos with transitions and effects. The illustration is the next part. Most animated videos feature custom art that has been incorporated into story boarding. Next, custom-made characters have to be created that look like the business people or mascots. Even the background is made to order with custom-made schemes. This all comes together to create a stunning storyboard. Animation is the key element where a custom idea can be implemented. The custom animated videos combine 2 or 3 types of animation. The end result speaks for itself. Money Talk Is it worth it? Are there any differences between noncustom and customized? They are well worth your investment because they produce ROI (Return On Investment). The reason is that viewers want something original and unique. Custom videos can only do this because templates are used in basic non-custom videos. Here is a Philips video. Take a look at the corporate story, explained with creative abstracts. The trend has seen dozens of animated videos produced every day by millions worldwide businesses. Custom animated videos are now the standard for animated videos to learn and inspire. This video style is a huge advantage for businesses and has become a popular choice. Type of Remote Healthcare Videos (Made With Post-production/Editing Support) 1. Repurposed Video Conference Recordings: Add context to your current message with recordings from online medical conferences, expert interviews, and other audio clips. These videos can give clear insights and inform "what's Next", as well as setting expectations for patients and colleagues. 2. Video Updates: You can get educational video content made with footage you have recently recorded or existing videos. These videos can then be converted into concise, easy-to-understand videos. 3. Public Service Announcements: Regularly update your social media followers, or internal teams with relevant messages at the right time. Video editing can give your announcement videos a professional look. 4. How-To Videos and Training Modules. You might have made a video about how to sew masks at your home. You can transform that video into an impressive video. We will display the visual alongside the instructions in the language of the viewer so they can read them while they watch. Our blended or remote production studio can also be used to create training videos that can be shared with other members of your team. Our video production staff can turn your training materials into a complete video script for post-production. 5. Educational Animation Videos - These animation videos can be enjoyed by all types of viewers. Our animation producers and animators at Toolbox Studio will work closely with you to create engaging animation videos that communicate your message. There are many other video animation app types that can be produced remotely, or blended with existing videos. They include promotional videos and explainer videos as well as videos for medical product and services launches. Create your first 3D animation using Blender As you go through the course, you will learn how to create and animate different 3D models. This will help you take your skills to the next step. Your final project will let you unleash your creativity by creating a 3D environment that you can animate. Discover the key differences between 2D and 3D animation Understanding the differences between 3D animation and 2D animation will help you understand both their strengths and weaknesses. Next, we'll cover the basics of 3D animation from its origins and uses to 3D models. This will help you to create your own 3D animations. Blender 3D modeling: The basics This course will teach you how to use Blender and create 3D models. Learn the basics of 3D modelling, including what a 3D Mesh is and how polygons impact the detail of 3D objects. Once you are comfortable with the basics of Blender, you can begin to create your own models. Step-by-step, you'll build a basic house. You will first mold objects into the appropriate shapes and then move them into their proper places. We prefer to see the video than read articles and listen to people's explanations. It makes it easier to understand the topic quickly and efficiently. It is also very helpful in understanding things quickly. It is a time-saver when teaching, explaining, or demonstrating. This is why it has been so powerful in education, onboarding, and promotion. It is especially useful when you consider 3D animation software videos that show the entire story in 3D. You want to make a 3D animation video that will help you achieve your business goals. We will help you locate a reliable 3D animation firm for your project. We present our top 10 3D animation firms on a global basis. What's the Difference Between 2D Animation and 3D Animation? It is often creative to decide whether 2D animation should be used or 3D animation. But, technical aspects can make it difficult. The animation styles are not only different in terms of visual style. Budget, target audience, and timeline are the key deciding factors. While everyone has their preferred style, different project objectives might require a different technique. Sometimes 3D's more realistic capabilities are more valuable than 2D’s creative possibilities. Our latest blog explains the benefits of 2D animation. 3D animation is becoming more popular every day. There are numerous ways to use it. It is widely used in industries like medicine and real-estate. Many companies use it to create presentations that are more engaging and include examples and graphics. 3D animations are also used extensively in marketing. Many apartment buildings use it to create renderings of their properties. It allows potential renters to see the property from their computer screen without actually visiting it. Responsibilities as a 3D animator The daily duties of a 3D animator vary depending on what type of video production job they are working on. To properly prepare for each project, it is necessary to do new research and plan. Once the animator has all of the relevant information about the company, subject matter and overall purpose of the job, he or she can get started with the technical work. The technical work starts with keyframing, posing, and other tasks. Each scene must be reviewed by clients and supervisors as it moves through its phases. These clients and supervisors will provide feedback to help ensure that the project is going according to plan. After completing a project, an artist renders the scene and ensures that it is delivered in the desired format to the client. 3D animation offers a wealth of artistic possibilities. Animation allows for many creative possibilities that cannot be achieved in live action whiteboard animation software videos. This technique is useful for even the most ambitious projects. Although 3D animation can be time-consuming and require planning, they are worth the effort. You can make your company more visible to consumers and audiences by creating carefully-crafted scenes. What are motion graphics? Motion graphics is animated graphic design. They are pieces of animated footage or digital footage that give the illusion of motion. For multimedia projects, graphic designers often combine them with audio. This motion graphic video shows the title sequence for a movie called Big Fish. Do you want to create animated characters that bring a children’s fairy tale to life in the same way Disney does? It's not motion graphics. It is a completely different form of animation.
There are many content options that can engage people. However, motion graphic videos are especially well-suited to helping brands tell stories. These qualities make motion graphic video great for storytelling and branding. A. Motion graphic videos can be used to make a point or drive action. Motion graphic videos often include animated text. These videos can include mood-setting music, voiceovers, animated shapes and other animations. These videos are able to drive a particular action or emphasize a point by appealing to human emotions. The School of Life's video on the human need for connection is an interesting example of motion graphics. B. Motion graphics make content easier to understand: Motion graphic videos can be used to explain any concept, from graphs to timelines and bar charts to abstract, intangible ideas. Many explainer videos end in motion graphic videos. Check out this video by Vox explaining how the COVID-19 vaccination was produced. C. Motion graphic videos need little viewer participation: Motion graphic videos tend to be short. The motion graphics and animated videos can be viewed in a relaxed manner so viewers can quickly learn or understand what they are watching. This 3-minute explanation video on Bitcoin is an example. D. Motion graphic videos can be easily repurposed: Motion graphics videos can be cut in smaller pieces just like other videos. One video can make promotional cuts that you can use for Twitter, Instagram, Twitter and many other platforms. The School of Life shared a highlight of their "How To Find Fulfilling work?" documentary as an IGTV video. You can view the whole motion graphic video here. What is the difference between animation and motion graphics? Let's look at this next. What is the difference in animation and motion graphics As mentioned earlier, motion graphics involves animating graphs, infographics, or even web designs. You can see this GIF that shows motion graphics elements representing London. Motion graphics are used to put text, abstract objects and other graphic elements into motion. What is the difference in animation and motion graphics? Animation as an art form is, however, more focused on cinematic effects than storytelling techniques. You can see this video about Leonardo da Vinci’s Mona Lisa. Although animated, this video doesn't use motion graphics. Motion graphics animation is used to illustrate a point in a video. If your video is more Pixar-like, taking the character on an emotional trip, it falls under animation/ How should a brand use motion graphics video? Motion graphics can be used to highlight or emphasize facts and illustrate a point. Motion graphics are used for stories that don't require complex storytelling or a narrative. Motion graphic videos can be used to break down and present your products or services in a compelling way. Remember that motion graphics are visual aids at the core of their visual language. They excel at communicating complex ideas using visuals. You can use other types of animation to bring out the emotions of a story, create complex stories, or connect with your audience on an emotional level. In such cases, animation effects can be added to motion graphics. Check out this animated story about Carl Sagan's famous address when he returned from space. It is The Pale Blue Dot. What is Motion Graphics used for? Many purposes can be served by motion graphics and animations. Here are some reasons that motion graphics animations are used. 1. Instantly Capture Attention What was the longest length article you have ever read? Most people don't know. Most people don't have the time to read lengthy content. Microsoft found that digital content has reduced our attention span to just 8 seconds. Marketers need to grab viewers' attention and condense the information from an in depth article into a brief video that is 30 seconds to one minutes long. 2. Increased conversions and engagement Your audience can be either visual or auditory learners. The best motion graphics appeal to both. This is achieved through the use of engaging text and music, great visuals, and the right music. Videos on a page can be the perfect way for brands to inject new life into content marketing. The video format can increase CTR by 157% and organic traffic by 157%. Plus, video viewers can retain 95% of a message better than reading it in printed form. This is the best way to get real results. 3. 3. Emphasizing a Single Point Motion graphics are a visual way to communicate your message. Remember, a picture can be worth a thousand words. A video is worth a million. 4. Simplify complex information To simplify complex advertising for businesses and organizations or groups providing services, motion graphics advertising is a great tool. Motion graphic videos can be a great visual aid that makes learning easy. Motion Graphics vs. Animation Animation refers to any technique that makes text or static images move. You can use a variety techniques such as stop-motion animations, mechanical animations, and 2D and 3-D animations. Motion design can be described as another type animation. It focuses on "animating" traditional graphical elements and text. Motion design involves mainly the use abstract elements and text. They are then brought to life with animated techniques. It is simpler than full-scale animation which uses hand-drawn components or CGI. Animation, on the contrary, focuses more on visual storytelling with a particular style of art and costs more. Although it isn't clear when or where animation was first created, storytelling has been around for hundreds of years. Shadow puppetry has been around since 200 A.D., and magic lanterns in the 1650s have made it possible to tell stories through motion. Joseph Plateau invented the Phenakisticope in 1832. This was the year that the first widely used animation device was created. Fluent illusions of motion were created using the persistence of vision principle. Persistence of vision is when multiple images merge into one moving image in the brain. Below is an example. What is Animation?
William George Horner, an 1834 inventor, created a motion picture projector similar to the one shown above. He placed the drawings inside a drum that rotated in a circular manner. This was one the most important innovations that helped to create the basis for film projection. It was originally called the Daedatelum by Horner, meaning "the wheel of devil", but Pierre Desvignes, the French inventor, changed its name to the Greek word for "things which turn," or the Zoetrope. Animation: What is it? These pioneering feats in animated motion laid the foundation for animated videos today. If we want to know who was the most influential in the creation of animated movies, then we can look at the "Father of Animation" or themselves. The Father(s), of Animation History has shown that animation was created by many people. Even two "firsts" seem to exist. James Stuart Blackton is the father of American animation. Although Blackton is a British filmmaker but he created the first animation in America. He also used the stop motion technique. Animation overview for business: Looney Tunes financial boons Animation is a popular technique for businesses in the digital sector, even if it's not used on TV or film. Animation is a great tool for web/app design, digital marketing campaigns and has many practical benefits. Motion graphics are animating elements such as icons, typography, and on-site images. Motion graphics (that is, animating elements like icons and typography) are used to communicate concepts through movement. Although motion graphics are not as much about storytelling as animated videos but still offer many of the same benefits as animation, they do have a unique way to convey those benefits. The right motion graphics can make a website more functional. They also have secondary delights, such as teaching visitors how to use the site efficiently, effectively, and visually. Let's suppose you just added a new feature to your site, but analytics don't show that anyone is clicking it. It could be that they don't even see it. Regular users might be so familiar with the screen that a new feature might go unnoticed. You can add animation to the feature by making the icon move, or pulsing a notification dot. Animations like these can make a huge impact on UX. To make sure that users can see the most popular pages, you can add animated flourishes. To increase conversions, you can focus more attention on calls-to-action. Animation can be used to confirm an action, such as a button that clicks and moves. Motion graphics can be fun and even add some entertainment, such as easter eggs visuals that move when the user hovers over them. Motion graphics has the advantage of communicating cause and effect to users. This is especially true for mobile devices that use gesture controls. Think about Tinder's famous swipe--the animation that shows the page being moved left or right increases the illusion of interactivity. It's almost like you are actually moving something. Imagine if the screen flashed and loaded a new profile every time you swipe. It wouldn't be nearly as much fun. There are many other ways animation can be used for business. But here are some examples: Explainer animation Explainer videos--Animated explainer videos are a popular use of animation in modern business. They add humor to otherwise boring and uninteresting instructional videos. Without being too boring, businesses can easily explain the details of their services. This trend is so popular that businesses need to choose more innovative animation styles in order to stand out. Loading pages - No one likes staring at an empty screen. Loading pages animations can not only reduce loading times and minimize the risk of your user falling asleep, but they also allow you to display your brand personality and make your user smile. Sometimes a loading animation is more memorable than the actual site. Transitions--Anyone familiar with an old computer will know how disorienting it can be to see new windows open and not have to do anything. Animated transitions (swipes and wipes, gradient fades and shrinking, among others) rely on the biology of our eyes to make visual changes as smooth as possible. This adds to the app or site's immersion. Animation can make even minor visual changes, such as drop-down menus, more appealing. Microinteractions--Motion graphics have plenty of UX benefits. Adding animated micro-interactions to your interface design can help you solve problems. An animated effect can be added to a call-to action to improve conversions. Animation for social media--Animation's core purpose is to entertain and share a story. Sometimes animated videos can be made just for the sake of it. Small brands can get noticed on social media, while big brands can stand out in the feeds of their followers by creating animated videos. Advertisements--Advertisements also benefit from the attention that animation attracts. Banner ads are especially important because they need to attract as much attention as possible to overcome banner blindness. You can convert with the right animation style. Launchpeer proved this point with an animated Instagram ad. Animated logos - While traditional advertising advice says "never alter your logo", branding experts today say animation is an exception to that rule. Responsive and animated icons, which are logos that adapt to the context of their use, have been shown to be more effective than static ones. We've only been discussing the theory behind animation so far. Let's now discuss the different types of animation available and how to use them. How to Choose the Best Audio Editing Software Audio editing software offers a simple way to record or edit sound. You don't have to worry about whether you are looking for a sound engineer to record podcasts or if your collection contains old vinyl records, tapes and tapes that need digitizing and resetting. Audio programs offer the tools you need. They are moderately easy to use and have the ability to convert simple recordings into higher quality sound. Most expert audio programs reviewed offer tools to remove the hum, hissing, pops, click pops and click pops that can be associated with poor recordings. Audio editing programs are a wonderful tool for podcasters. A majority of sound editors let you record multiple sources of audio at the same time. It is easier to use a Audio editing program than a digital workstation (DAW). It takes only a USB mic and a sound editor to create a podcast. For more information on sound editors and podcasting, visit our other articles. Although they appear to be the same thing, Audio editing software is two different things. DAWs allow you to simultaneously record endless amounts of sound sources. DAWs provide many effects, plugins and virtual tools for music creation. DAWs' drawback is the high cost of preliminary versions. This contrasts with professional audio editing software. A preliminary DAW edition will run you at least $100. An expert-level sound editing program can be purchased for less than $50. It is possible that you are trying to find an expert grade, DAW. They can run upwards of $550 and take up a substantial amount of your storage. That's something that an experienced editorial manager would not be able to do. To find more options for recording, we recommend our Recording Studio Software website. How it works: Licensing Music For Video Editing Music licensing is complicated and hard to understand. However, it is crucial that you understand your rights to download music. This will help you avoid being in legal trouble. It's always better to be safe than sorry. If you aren't sure if you can use a certain piece of music in your explainer video, you can get in touch the artist to let him know. They'll advise you whether it's allowed or require written permission. Most of the music that you will find on the listed sites is under Creative Commons license. This means you can share and download them without restriction. There are many Creative Commons licences. Each one has its own requirements. Here are five examples you will often see: CC0 = Completely free. You can download, reuse, remix, distribute, and do everything else with this track. CC - BY: Attribution. This can be used however and you should provide a link to the original author. CC - BY-SA You are allowed to use this license for any other music you have. CC - BY-NC The artist's written permission is required before the track can be used for any other purpose than financial gain. CC-BY-ND: Non Derivative. You cannot embed this track without author permission. There are also Creative Commons licenses. Wikipedia has a handy list that contains both the seven most used CC licences and less common options. A simple smartphone can be used to create videos. You can also create, publish, promote, and share your animated videos with simple animation software. 2D animation video is one of the most popular video types you can make in today's digital age. 2D animation software allows you to quickly create 2D videos without needing any technical skills or spending a lot on expensive professionals. What are some great options for creating stunning 2D animation videos with ease? If you post poor videos online, there is no way to stand out from the rest of your competition. The software you use to produce videos is one of the many factors that will determine your video launch's success. These are the top 2D animation software that you can use to improve the quality of your 2D videos. 2D and 3-D Animation: What are the Differences? This post will help you if you believe you will need special glasses to see 3D animation. People are often confused about the differences between 2D animation and 3D animation and the processes involved in creating each type. There are many animations that work better than others, but it is important to understand the differences between them to help you choose which one is best for your needs and timeline. Each one can be used for a variety of purposes, depending on the goals and vision of the project. Although 2D animation can appear flattered, it can still produce a sophisticated, clean appearance. It can be designed with an unique, illustrated appearance that works well for many brands and projects. Once a character has been rigged, 3D animation allows you to move in all directions. We'll explain this later. The final character can be seen around, giving it a crisp, natural appearance. The following 2D animation was created for the New York Council on Problem Gambling. Our motion team created this 3D animation for University at Albany during the 2013 holiday season. Overit's Motion team compares 3D animation and 2D animation to drawing and sculpting. Both forms can be customized to suit a variety of styles and purposes. The client's goals, timeframe, budget, and preferences will all play a role in choosing the right technique. How 2D Animations and 3D Animations are CreatedThe process of creating 2D and 3D animations is similar. After that, the path takes you to another place. No matter what animation style they choose, animators will first learn about the client's vision and goals. To bring these ideas to life, they will create storyboards and concepts. After a storyboard has been approved, it moves into the animatic stage. The images are then moved into the appropriate animation software. This will differ for 2D and 3. An animatic is where sound clips, voiceovers and motion are added to the characters. Here is where things can get very different. The animator must draw the key scenes and poses when a 2D character has been drawn. A character drawing may be still for only a few frames depending on how fast the animation is moving. This is not true for 3D animations. They need to be in constant motion to maintain their realistic appearance. Although it may seem subtle, living things can blink, move and change their positions, so 3D animations should be realistic. The animator will then model and rig your character after the animatic has been created. The process of modeling is the building of the character. Rigging creates the character's skeletal structure that allows animators control its movements. It is a lot like making a puppet. First, decide what kind of explainer you want. Most explainer video fall within one of the three main categories.
Animated Explainer video: This is the most popular option. Animated explainer videos are very easy to make and have a visual appeal. Animated explainer videos are more visually engaging than a man in a room speaking. There are many types of animated explainer videos. Some of the most popular include: Infographic: This uses charts, graphs and clever iconography in an attempt to imitate an infographic style while explaining the key features about your business. Chalkboard is a popular animated explainer video style that's overused and popular. This style uses writing on a chalkboard, whiteboard, or other type of paper. They are easy to make. Product Simulation: This style uses screencast footage of your product working in real time. It's best for a quick overview of a software platform or software program. Character-Driven : This explainer video features cute cartoon figures that represent your prospect customer. They tell the story about your product or service, and show how it can solve his problems. Motion Graphic: Usually 3D-animated. This type of explainer videos aims at telling your company's stories using representational objects to inspire your audience's imagination. Live-Action Video Explainer: This type uses people and objects as a way to present your product or service. Although it is harder to create, live-action explainer videos are more fun and engaging. These explainer videos often feature a spokesperson. The spokesperson takes viewers on a visual tour of the company's products or services. They often serve as the founder or CEO of a company and are focused on highlighting their mission. Crowdfunding Explainer Video - Another popular video type is the crowdfunding explainer. These explainer videos can either be animated or live-action, and sometimes include both. While almost every crowdfunding video can be described as an explainer video, many take longer to complete because they must include more information about how they intend to spend the funds. If done well, a creative explanation video for crowdfunding can raise thousands or hundreds of thousands more. How do explainer videos help your business? Explainer videos combine the various ingredients of your brand, story and products. It's like a delicious toasty. This is important as it allows for you to present a comprehensive and informative presentation of your company and what you offer. This presentation reaps the benefits of business explainer videos, which are highly effective communicators. We'll get to that later. Explainer videos can help businesses make complicated ideas understandable and convert dry content into something that engages and keeps audiences engaged. These videos have many useful applications in business storytelling.
These are just a few examples from a vast array of explainer videos. For more information and examples, see the following links. The best thing about explainer videos is the blank canvas. It can be transformed into whatever you want it to be, in a way that is uniquely yours. The explainer video is perfectly placed to convey your message. It can be placed on any webpage, social media pages or YouTube. Animated explainer videos can be short animated videos that are used to communicate concepts or provide information about products and services. These videos are a powerful marketing tool, as they allow companies communicate complex ideas in an easy-to understand and engaging way. As with any video production, several important factors affect your project timelines. If you are looking to learn how to make whiteboard animation, take into account that the following things increase the production timeline: Take into consideration that the more professional and effective result you want to achieve, the more time it will take you to produce a single video. At Blue Carrot, we typically create whiteboard videos from scratch in four to six weeks. Our tasks include not only motion design itself but also searching for a video idea, defining its key messages, scripting, and storyboarding, in addition to creating illustration, voiceover, and animation. Our team has also developed animation technology for the artists' hands, which allows us to quickly transform our artists' static illustrations into dynamic and engaging content. Our record for the speed of creating a whiteboard video is 7 days! Are you wondering how to make a whiteboard video and avoid deadline violations? Clear requirements for the final product in a briefing form, will help you easily find a common language with a video production team and foresee how long it will take for your video HOW TO MAKE A WHITEBOARD ANIMATION VIDEO: SELF-PRODUCTION OR HIRING A WHITEBOARD ANIMATION STUDIO
As you already know, the advantage of whiteboard animation is that it is easy to create. Your illustrations do not have to be perfect (their imperfection makes the video even more soulful and attractive!) and you can use a free service to animate these images or even use stock images. However, image creation is only the tip of the iceberg when it comes to creating videos for educational projects and advertising campaigns. In order to create a whiteboard animation that will go viral on social media, you need to have a powerful script and a high-quality soundtrack. And it is better to assign such tasks to professionals. To help you figure out if you have to hire a production studio and opt for making a whiteboard animation video yourself, we compared the two approaches. Why Whiteboard Animations Are So Effective Whiteboard animation video as a distinct form has only been around for a few years, dating back to about 2009 on You tube, where it was mostly used in narratives and stories, before moving to explanatory and educational topics. From the Internet, this style of animation has moved to TV in various commercials and has been heavily used for educational online videos within online schools and universities. While hard evidence remains scarce, anecdotally, this style of video has greater engagement and leads to better retention than many other forms of information transfer. Related: Why Online Video is the Future of Marketing One of the reasons for this better engagement and retention over forms such as talking head videos is that whiteboard explainer videos don't engage the parts of our brains looking for facial recognition and analyzing facial expressions and micro-expressions. As this analysis consumes a huge portion of human attention, removing it from the equation means more room for the information and narration to be paid attention to and remembered. This also allows for a less-skilled narrator to be much more effective, as they don't have to maintain absolute control over their facial expressions and can focus on their voice, timing, and inflection. As compared to video-over-slideshows, whiteboard marketing video can be vastly superior. They can present only the information necessary while avoiding distracting backgrounds, unclear photos, or confusing diagrams. Additionally, the use of bespoke animations allows for the exact angle, foreground, and background to get the point across with no need to go digging through hundreds of stock photos or other costly sources to get the appropriate image. Whiteboard videos are becoming ever more popular due to these reasons and will likely be more common in the coming years. Investing in whiteboard animation software and talent to create these types of marketing or educational videos makes a lot of sense if the intent is to create high-impact, highly retained informational content. Individuals, corporations, training centers, and educational facilities alike can all benefit from transitioning their video content away from talking head or slideshow styles to whiteboard videos. |
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