What are motion graphics?
Motion graphics is animated graphic design. They are pieces of animated footage or digital footage that give the illusion of motion. For multimedia projects, graphic designers often combine them with audio. This motion graphic video shows the title sequence for a movie called Big Fish.
Do you want to create animated characters that bring a children’s fairy tale to life in the same way Disney does? It's not motion graphics. It is a completely different form of animation.
There are many content options that can engage people. However, motion graphic videos are especially well-suited to helping brands tell stories. These qualities make motion graphic video great for storytelling and branding.
A. Motion graphic videos can be used to make a point or drive action.
Motion graphic videos often include animated text. These videos can include mood-setting music, voiceovers, animated shapes and other animations. These videos are able to drive a particular action or emphasize a point by appealing to human emotions. The School of Life's video on the human need for connection is an interesting example of motion graphics.
B. Motion graphics make content easier to understand:
Motion graphic videos can be used to explain any concept, from graphs to timelines and bar charts to abstract, intangible ideas. Many explainer videos end in motion graphic videos. Check out this video by Vox explaining how the COVID-19 vaccination was produced.
C. Motion graphic videos need little viewer participation:
Motion graphic videos tend to be short. The motion graphics and animated videos can be viewed in a relaxed manner so viewers can quickly learn or understand what they are watching. This 3-minute explanation video on Bitcoin is an example.
D. Motion graphic videos can be easily repurposed:
Motion graphics videos can be cut in smaller pieces just like other videos. One video can make promotional cuts that you can use for Twitter, Instagram, Twitter and many other platforms. The School of Life shared a highlight of their "How To Find Fulfilling work?" documentary as an IGTV video. You can view the whole motion graphic video here.
What is the difference between animation and motion graphics? Let's look at this next.
What is the difference in animation and motion graphics
As mentioned earlier, motion graphics involves animating graphs, infographics, or even web designs. You can see this GIF that shows motion graphics elements representing London. Motion graphics are used to put text, abstract objects and other graphic elements into motion.
What is the difference in animation and motion graphics?
Animation as an art form is, however, more focused on cinematic effects than storytelling techniques. You can see this video about Leonardo da Vinci’s Mona Lisa. Although animated, this video doesn't use motion graphics.
Motion graphics animation is used to illustrate a point in a video. If your video is more Pixar-like, taking the character on an emotional trip, it falls under animation/
How should a brand use motion graphics video?
Motion graphics can be used to highlight or emphasize facts and illustrate a point.
Motion graphics are used for stories that don't require complex storytelling or a narrative.
Motion graphic videos can be used to break down and present your products or services in a compelling way.
Remember that motion graphics are visual aids at the core of their visual language. They excel at communicating complex ideas using visuals.
You can use other types of animation to bring out the emotions of a story, create complex stories, or connect with your audience on an emotional level. In such cases, animation effects can be added to motion graphics.
Check out this animated story about Carl Sagan's famous address when he returned from space. It is The Pale Blue Dot.
What is Motion Graphics used for?
Many purposes can be served by motion graphics and animations. Here are some reasons that motion graphics animations are used.
1. Instantly Capture Attention
What was the longest length article you have ever read? Most people don't know. Most people don't have the time to read lengthy content. Microsoft found that digital content has reduced our attention span to just 8 seconds.
Marketers need to grab viewers' attention and condense the information from an in depth article into a brief video that is 30 seconds to one minutes long.
2. Increased conversions and engagement
Your audience can be either visual or auditory learners. The best motion graphics appeal to both. This is achieved through the use of engaging text and music, great visuals, and the right music. Videos on a page can be the perfect way for brands to inject new life into content marketing.
The video format can increase CTR by 157% and organic traffic by 157%. Plus, video viewers can retain 95% of a message better than reading it in printed form. This is the best way to get real results.
3. 3. Emphasizing a Single Point
Motion graphics are a visual way to communicate your message. Remember, a picture can be worth a thousand words. A video is worth a million.
4. Simplify complex information
To simplify complex advertising for businesses and organizations or groups providing services, motion graphics advertising is a great tool. Motion graphic videos can be a great visual aid that makes learning easy.
Motion Graphics vs. Animation
Animation refers to any technique that makes text or static images move. You can use a variety techniques such as stop-motion animations, mechanical animations, and 2D and 3-D animations. Motion design can be described as another type animation. It focuses on "animating" traditional graphical elements and text.
Motion design involves mainly the use abstract elements and text. They are then brought to life with animated techniques. It is simpler than full-scale animation which uses hand-drawn components or CGI. Animation, on the contrary, focuses more on visual storytelling with a particular style of art and costs more.