First, decide what kind of explainer you want. Most explainer video fall within one of the three main categories.
Animated Explainer video: This is the most popular option. Animated explainer videos are very easy to make and have a visual appeal. Animated explainer videos are more visually engaging than a man in a room speaking. There are many types of animated explainer videos. Some of the most popular include:
Infographic: This uses charts, graphs and clever iconography in an attempt to imitate an infographic style while explaining the key features about your business.
Chalkboard is a popular animated explainer video style that's overused and popular. This style uses writing on a chalkboard, whiteboard, or other type of paper. They are easy to make.
Product Simulation: This style uses screencast footage of your product working in real time. It's best for a quick overview of a software platform or software program.
Character-Driven : This explainer video features cute cartoon figures that represent your prospect customer. They tell the story about your product or service, and show how it can solve his problems.
Motion Graphic: Usually 3D-animated. This type of explainer videos aims at telling your company's stories using representational objects to inspire your audience's imagination.
Live-Action Video Explainer: This type uses people and objects as a way to present your product or service. Although it is harder to create, live-action explainer videos are more fun and engaging. These explainer videos often feature a spokesperson. The spokesperson takes viewers on a visual tour of the company's products or services. They often serve as the founder or CEO of a company and are focused on highlighting their mission.
Crowdfunding Explainer Video - Another popular video type is the crowdfunding explainer. These explainer videos can either be animated or live-action, and sometimes include both. While almost every crowdfunding video can be described as an explainer video, many take longer to complete because they must include more information about how they intend to spend the funds. If done well, a creative explanation video for crowdfunding can raise thousands or hundreds of thousands more.
How do explainer videos help your business?
Explainer videos combine the various ingredients of your brand, story and products. It's like a delicious toasty. This is important as it allows for you to present a comprehensive and informative presentation of your company and what you offer. This presentation reaps the benefits of business explainer videos, which are highly effective communicators. We'll get to that later.
Explainer videos can help businesses make complicated ideas understandable and convert dry content into something that engages and keeps audiences engaged. These videos have many useful applications in business storytelling.
These are just a few examples from a vast array of explainer videos. For more information and examples, see the following links. The best thing about explainer videos is the blank canvas. It can be transformed into whatever you want it to be, in a way that is uniquely yours. The explainer video is perfectly placed to convey your message. It can be placed on any webpage, social media pages or YouTube.
Animated explainer videos can be short animated videos that are used to communicate concepts or provide information about products and services. These videos are a powerful marketing tool, as they allow companies communicate complex ideas in an easy-to understand and engaging way.