So, you've decided to create awesome explainer videos that will help you drive more visitors' attention and generate sales. Indeed, this is the right decision to build a strong online presence and accelerate your marketing efforts.
From different marketing strategies, video is one of the most dominating, powerful, and cost-effective ways to engage audiences and boost conversions. As per statistics, it is found that videos help organizations to get 157% more organic traffic directly from search results.
That's why companies are putting extra effort into getting their animated explainer videos done. They prefer outsourcing video services to the best-animated video company they can afford. This is because it is one of the most effective approaches to look after your video development task.
Outsourcing explainer video production services to a third party has many benefits. Hiring a team to get your videos made will be the best decision especially if you are already stretched thin on time.
With so many explainer video production companies offering explainer videos and so many different styles and price points to choose from, how do you shortlist and choose one company to help you make your explainer video? The answer might surprise you.
The secret ingredient is the right mix of culture, creativity, and communication. And while production quality and ability to do the job are crucial factors, they are not always differentiating factors.
Here are 5 ways that you can evaluate a video production company:
1. Do they care about my company?
Start by speaking to someone at the company you're considering - within minutes you'll know if they give you personal attention and ask pertinent questions about your company. These factors will show you if they are genuinely interested in you or if you are just another lead to them.
2. Do they have fresh and creative ideas?
You obviously want your explainer video to stand out and be somewhat different than all the other videos out there. What will give it that extra spark? What'll make it stand out from the crowd? A great creative team, that's what!
Try and find a company that will strive to create something unique for you rather than put you on a production line. Just ask them to pitch you a few ideas - this little test will tell you if they can come up with creative ideas.
3. Is there a culture fit?
Considering that your explainer video will be showcasing who you are, it would be appropriate to find a production company that shares the same values and culture as you. Imagine how much easier it would be (and fun!) to collaborate on a video if you both spoke the same language and shared similar philosophies. You can find a company that is a good culture fit by talking with them, reading their blog, meeting with them, and reviewing their work.
4. How is the production quality?
The items you want to look for here include video and audio production quality. Do the animations look smooth and polished versus crude and stilted? Is the audio clearly audible? Does the music complement and enhance the video? If it's a live-action video, does it look like it was professionally shot? Is it well-lit? Are the visuals from clip art or stock library or do they look custom-made? Is the animation fluid and creative?
There's no right or wrong way to approach this - just look for things that appeal to you. If you like their sample video and it fits in well with your vision for the product, then it could be a good partnership.
5. Do they fit my budget?
There are as many price points for explainer videos as there are production companies, which is to say hundreds! Since you'll find prices in every range to suit virtually every budget, it's important to know exactly what you'll get for your money. Ask for a production breakdown and check out some expected costs for live-action videos and animated explainer videos.
Understand your corporate video production audience.
If your audience doesn't feel like you are speaking to their needs or goals, they are going to click away. Period. Get a clear picture of your target audience, their aspirations, and their unmet needs before you begin production; you will more easily tap into their emotional core in the whiteboard animation software video. You will be able to create and design your message in such a way that it strikes a chord with your target audience. The money-spending habits of most people are based on very emotional decisions, so knowing this will help you create great videos that connect to your audience.
Your video should reflect the core beliefs and values of your target audience.
Find out what drives your audience. How? Read the comments on competitors' blogs, Facebook, and other social media accounts. Listen to feedback given to you via customer service and emails. Take this information and create a customer "identity," then cater to that identity with your videos.