As with any video production, several important factors affect your project timelines. If you are looking to learn how to make whiteboard animation, take into account that the following things increase the production timeline:
Take into consideration that the more professional and effective result you want to achieve, the more time it will take you to produce a single video. At Blue Carrot, we typically create whiteboard videos from scratch in four to six weeks. Our tasks include not only motion design itself but also searching for a video idea, defining its key messages, scripting, and storyboarding, in addition to creating illustration, voiceover, and animation.
Our team has also developed animation technology for the artists' hands, which allows us to quickly transform our artists' static illustrations into dynamic and engaging content. Our record for the speed of creating a whiteboard video is 7 days!
Are you wondering how to make a whiteboard video and avoid deadline violations? Clear requirements for the final product in a briefing form, will help you easily find a common language with a video production team and foresee how long it will take for your video
HOW TO MAKE A WHITEBOARD ANIMATION VIDEO: SELF-PRODUCTION OR HIRING A WHITEBOARD ANIMATION STUDIO
As you already know, the advantage of whiteboard animation is that it is easy to create. Your illustrations do not have to be perfect (their imperfection makes the video even more soulful and attractive!) and you can use a free service to animate these images or even use stock images.
However, image creation is only the tip of the iceberg when it comes to creating videos for educational projects and advertising campaigns. In order to create a whiteboard animation that will go viral on social media, you need to have a powerful script and a high-quality soundtrack. And it is better to assign such tasks to professionals.
To help you figure out if you have to hire a production studio and opt for making a whiteboard animation video yourself, we compared the two approaches.
Why Whiteboard Animations Are So Effective
Whiteboard animation video as a distinct form has only been around for a few years, dating back to about 2009 on You tube, where it was mostly used in narratives and stories, before moving to explanatory and educational topics. From the Internet, this style of animation has moved to TV in various commercials and has been heavily used for educational online videos within online schools and universities. While hard evidence remains scarce, anecdotally, this style of video has greater engagement and leads to better retention than many other forms of information transfer.
Related: Why Online Video is the Future of Marketing
One of the reasons for this better engagement and retention over forms such as talking head videos is that whiteboard explainer videos don't engage the parts of our brains looking for facial recognition and analyzing facial expressions and micro-expressions. As this analysis consumes a huge portion of human attention, removing it from the equation means more room for the information and narration to be paid attention to and remembered. This also allows for a less-skilled narrator to be much more effective, as they don't have to maintain absolute control over their facial expressions and can focus on their voice, timing, and inflection.
As compared to video-over-slideshows, whiteboard marketing video can be vastly superior. They can present only the information necessary while avoiding distracting backgrounds, unclear photos, or confusing diagrams. Additionally, the use of bespoke animations allows for the exact angle, foreground, and background to get the point across with no need to go digging through hundreds of stock photos or other costly sources to get the appropriate image.
Whiteboard videos are becoming ever more popular due to these reasons and will likely be more common in the coming years. Investing in whiteboard animation software and talent to create these types of marketing or educational videos makes a lot of sense if the intent is to create high-impact, highly retained informational content. Individuals, corporations, training centers, and educational facilities alike can all benefit from transitioning their video content away from talking head or slideshow styles to whiteboard videos.