Why is animated video so important?
Companies are finding it difficult to stand out from the crowd of video trying to grab attention. Talking heads and boring Whiteboard Animation Software videos are not enough. Engagement is what you need, and animated videos will help you achieve it.
Video content is preferred by the majority of consumers to reading. Content marketing will experience a boom in video due to consumer preference. Video will be more used for conversion and lead generation. Potential buyers are reluctant to meet with salespeople. Videos and animations in the bottom stage of the funnel are where you can make an impact on later stages.
You will need to experiment a lot to determine which videos work best in different situations. Animation, talking heads, actors, CGI. How to present introductions and hooks in a video. Animation can be used in this mixture.There are many reasons animation is better than other visuals.
Animation holds the Viewer's attention
Internet users have short attention spans so they only will spend that much time watching videos or reading articles. Animation is able to evoke emotions that resonate with viewers. It inspires dialogue and encourages people to follow your story.
People are not used to intrusive ads. People often just see through all of the advertising noise. Animation is not as well known as a marketing tool. Animations are much more popular than traditional ads.
Google Doodles is an excellent example. These animated cartoons are so cute, we want to click on them.
Animation simplifies Complex Topics
Animated video allows concepts to come alive in a way text or live video cannot. It's possible to make your characters speak, fly, or travel at will. You can demonstrate the workings of mechanisms and processes with animation.
TED-Ed is a wonderful example of animating explanations. You should sign up to their YouTube channel if you haven't already. It boasts over 3,000,000 subscribers and is one the most well-known educational channels on YouTube. The team uses animation in the majority of their videos. Animation helps to simplify otherwise complex topics, such as how eating food can affect your brain or the physics involved in the "hardest move" of ballet.
Here are some tips and best practices for creating a product demo video.
Animation Rekindles Memories
Many of us associate cartoons and the happy times of our childhood. The most powerful emotion is nostalgia. Animation can bring back childhood memories. Research shows that nostalgia is able to fight depression and block out all negative emotions. Search Engine Journal has a slide deck that explains more about the benefits of using nostalgia in marketing.
Animation is Fun
People love to entertain themselves, no matter how much they learn or talk about business. Your video will be shared more often if it is entertaining. Animation adds another 10 points to the entertainment value.
Motion Authors has created this animated Lumberjack party video. It is funny, sweet, and entertaining. A viral video can spread like wildfire on social media.
Let's say that it's impossible to make custom videos. So template videos can be used. These videos are great if time is tight or you don't have the budget. Template-based animated video can be created using software. The most popular ones include VideoScribe and Moovly. These software's have everything you need to create simple videos in just 20 to 30 minutes. There are templates for characters and an environment.
Where Magic Happens
The production phase is where businesses create their idea and their concept. Based on what they want viewers to understand and see, they hire a production firm to help them script their concept into a short video, or a longer video. The visuals are where the magic happens. Every voice in the video has its own broad concept. There won't be repetitions from references videos with transitions and effects.
The illustration is the next part. Most animated videos feature custom art that has been incorporated into story boarding. Next, custom-made characters have to be created that look like the business people or mascots. Even the background is made to order with custom-made schemes. This all comes together to create a stunning storyboard. Animation is the key element where a custom idea can be implemented. The custom animated videos combine 2 or 3 types of animation. The end result speaks for itself.
Is it worth it? Are there any differences between noncustom and customized? They are well worth your investment because they produce ROI (Return On Investment). The reason is that viewers want something original and unique. Custom videos can only do this because templates are used in basic non-custom videos. Here is a Philips video. Take a look at the corporate story, explained with creative abstracts.
The trend has seen dozens of animated videos produced every day by millions worldwide businesses. Custom animated videos are now the standard for animated videos to learn and inspire. This video style is a huge advantage for businesses and has become a popular choice.
Type of Remote Healthcare Videos (Made With Post-production/Editing Support)
1. Repurposed Video Conference Recordings: Add context to your current message with recordings from online medical conferences, expert interviews, and other audio clips. These videos can give clear insights and inform "what's Next", as well as setting expectations for patients and colleagues.
2. Video Updates: You can get educational video content made with footage you have recently recorded or existing videos. These videos can then be converted into concise, easy-to-understand videos.
3. Public Service Announcements: Regularly update your social media followers, or internal teams with relevant messages at the right time. Video editing can give your announcement videos a professional look.
4. How-To Videos and Training Modules. You might have made a video about how to sew masks at your home. You can transform that video into an impressive video. We will display the visual alongside the instructions in the language of the viewer so they can read them while they watch.
Our blended or remote production studio can also be used to create training videos that can be shared with other members of your team. Our video production staff can turn your training materials into a complete video script for post-production.
5. Educational Animation Videos - These animation videos can be enjoyed by all types of viewers. Our animation producers and animators at Toolbox Studio will work closely with you to create engaging animation videos that communicate your message.
There are many other video animation app types that can be produced remotely, or blended with existing videos. They include promotional videos and explainer videos as well as videos for medical product and services launches.